Pro-tip: Search engine optimization contributes to what makes a website sticky.
Keep users coming back to your sticky website by publishing new content regularly and creating up-to-date content aligned with trends.Tell users what they will get out of your content with descriptive subheadings.Employ website storytelling techniques that elicit emotions and make users want to read more.Include calls to action and links to related content to propel readers forward in their customer journey.Proofread copy to eliminate typos and other errors.Pay special attention to flow and sentence length.Web copy should be easy to read and not too complex (avoid jargon!).It delivers value, answers questions, and suggests next steps that make sense. You can make the copy on each webpage more inviting by using:Įditorial content helps make a website stickyĪ sticky website always has text that keeps people’s attention, answers their questions, and makes them want to read on. A sticky website makes both factors a priority during the design process. This can also increase readability.Īlso, don’t forget to consider color contrast for aesthetic and website accessibility reasons. Philip Crosby, executive management consultantįinding the right balance between white space and web copy will help draw attention to your main elements without letting clutter get in the way. The ‘unquality’ things are what cost money-all the actions that involve not doing jobs right the first time.” When you have created a high-quality website, you will have plenty of options for incorporating strong images, videos, and infographics that will engage and inform. Great copy matters, and-today-visual content is their preferred way of consuming information for many users. When it comes to a sticky website, its look and feel will go a long way in shaping the user experience and influencing people’s perceptions. Fast loading speeds on desktop and mobileĭue to the wide range of devices people use to access the internet, a responsive design will ensure a positive experience regardless of the device or screen size.What makes a sticky website in terms of functionality? The answer is multi-fold: Poor functionality makes for a frustrating user experience and results in a high bounce rate.
Sticky web vs electroweb how to#
To make a sticky website (and reap the related benefits), here are four core areas to address.įind out how to optimize your website alert banners Functionality improves website stickiness Users will be more likely to share your content.Users will visit more pages per session.Some of the many benefits of making a sticky website: All the elements-from design and navigation to copy and forms-are appealing and captivating. Websites with real stickiness meet users’ expectations, answer their questions, and help them meet their goals. Sticky is a term used to refer to a website that makes users want to stick around. Keep reading to discover exactly what makes a website sticky.
Sticky web vs electroweb professional#
Users can’t resist a mix of professional design, engaging copy (with valuable information), and a positive user experience. It encourages interactions, delivers a memorable experience, and makes people want to visit again later. It does more than just provide information.
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